Why Agarwood Oud Oil Has Become More Precious Than Gold
While Asian and European markets have traditionally favored softer floral and citrus scents, global consumer tastes are moving toward those derived from the aromatic oils of oud, sandlewood and amber long associated with the people of the Gulf. Oud, known in English as agarwood, originates from the barks of trees that only grow in parts of South East Asia. For thousands of years, it has been used in the Middle East and Asia in the form of wooden incense chips, body oils and fragrance, becoming synonymous with hospitality in the Arabian Peninsula. Its smell varies from person to person, and is [...]