The Rise of Musang King: How Malaysia’s “King of Fruits” Conquered China’s Durian Market
The Rise of Musang King The pungent, creamy and bittersweet Musang King durian has become a sensation in China, captivating local tastebuds and dominating the imported durian market. As Musang King's popularity soars in China, it is helping promote Malaysia's culture, cuisine and tourism beyond its borders. The Allure of Musang King Musang King, known as Mao Shan Wang in China, is a premium cultivar of durian grown in Raub, Pahang. Its unique taste and texture has earned accolades as the "king of durians". Demand has skyrocketed in recent years as durian imports to China increased from $2.1 million in [...]