Chinese Consumers Prefer Musang King Durian From Malaysia
Most of the durian currently available in the Chinese market are either from Malaysia or from Thailand. Durian do not stay fresh for very long. They generally stay fresh for around 10 days. Malaysian durian, however, are frozen with liquid nitrogen technology that preserves 97% of the flavor and product quality. Their shelf life is around 18 months, which is more than 50 times the shelf life of fresh durian from Thailand. The Malaysian durian are more suitable for long-distance transport and online sales, while Thai durian are sold by local fruit vendors. Surveys show that the majority of Chinese consumers [...]