Malaysia Strengthens Trademark Protection for Musang King Durian
Malaysia Strengthens Trademark Protection for Musang King Durian Amid Strong Chinese Market Demand Malaysia has enhanced its trademark protection for the renowned Musang King durian, a move aimed at safeguarding its premium status in international markets, particularly in China, where it is highly prized. The nation's Agriculture and Food Security Minister, Datuk Seri Mohamad Sabu, announced that this extended protection will remain in place until March 2034. The goal is to prevent misuse or misrepresentation of the Musang King name by producers outside Malaysia, a concern that has grown as demand for the fruit soars, according to Bernama. The Musang King [...]